Watch: WELCOME TO THE BIG3

NEW YORK, NY – Hip-hop artist and BIG3 founder Ice Cube is so amped about the BIG3’s inaugural tip-off, that he was inspired to write a new song promoting the one-of-a-kind league. He dropped the track and music video during an appearance this morning on SKIP AND SHANNON: UNDISPUTED.

Ice Cube and 11-time NBA-All Star Allen Iverson will appear in “ICE CUBE AND THE ANSWER: THE MAKING OF THE BIG3” Thursday, June 22 at 7:00 PM ET on FS1, just four days before the BIG3 makes its cable network debut on Monday, June 26 at 8:00 PM ET.