NHRA, FOX Sports Partnership Crosses Year-One Finish Line with Larger, Younger Audience

The inaugural season of NHRA Mello Yello Drag Racing Series on FOX and FS1 wrapped up last weekend in Pomona, Calif., marking a historic and successful first season of a new multiyear partnership, as 24 events averaged 634,000 viewers, a 24% increase over their performance on ESPN and ESPN 2 last year (513,000).

Four events (Las Vegas, Atlanta, Englishtown and Indianapolis), topped the one-million viewer mark, with four more scoring at least 750,000 viewers.

The FOX Sports audience also trended younger throughout the season, as NHRA on FOX/FS1 events finished up 47% among P18-49 (162,000 vs. 110,000) and 43% among P25-54 (218,000 vs. 152,000).

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