FOX Sports Ranks No. 1 for Facebook Video Engagement around Super Bowl, Topping All Other Sports Broadcasters

According to new data released by Shareablee, the official social media analytics partner of comScore, FOX Sports topped all sports broadcasters in engagement around Super Bowl-related videos posted to Facebook this past Sunday.

FOX Sports delivered 6 million Facebook video views on Super Bowl Sunday, up 54% over last year, including nine live video chats with Dallas Cowboys Quarterback Tony Romo before, during, and after the game that drove 2.2 million video views. @TheBuzzer, a short-form video series, garnered 3 million video views on game day.

Across the sports broadcasters’ Facebook pages, including the main flagship pages and ancillary pages, FOX Sports captured a total volume of 218,000 Facebook video actions (likes, comments, shares), scoring at least 288% more than any other sports broadcaster on Super Bowl Sunday. The next best performing sports broadcaster had 56,000 Facebook video actions.

FOX Sports made a concerted effort to produce compelling video content around this year’s Super Bowl, including having digitally focused properties Garbage Time with Katie Nolan, Outkick the Show, and @TheBuzzer originate live from San Francisco for the week leading up to the big game.

FOXSports.com also saw increased unique visitors on Super Bowl Sunday, up 64% vs. last year and up 45% vs. average Sundays during NFL season, according to Adobe Analytics. Social media drove 1.4 million visits to FOXSports.com on Sunday, up 166% year-over-year and accounting for 48% of the visits. Total minutes on FOXSports.com increased 20% over last year.