The book on the 2015 NFL regular season is officially closed, and for the NFL on FOX, what a season it was, with AMERICA’S GAME OF THE WEEK reigning as television’s No. 1 show for the seventh straight season, posting its second most-watched ever and having FOX NFL SUNDAY, America’s top NFL pregame show for 22 consecutive seasons, record its best rating since 2004. Primary highlights follow:
- AMERICA’S GAME OF THE WEEK capped the season by averaging an impressive 15.4/29, with 26.8 million viewers, continuing its run as the highest-rated and most-watched show in all of television for the seventh consecutive year (projected), according to Nielsen.
- The NFL on FOX averaged a 12.0/25 household rating/share, with 20.745 million viewers across all games, second to only its record-setting 2013 (21.2 million) as the most-watched season since broadcasting NFL games in 1994. The 2015 NFL on FOX average audience of 20.745 million is an eye-opening +32% better than the FOX average 10 years ago (15.7 million).
- FOX’s most-watched NFL seasons have come in the last seven years (2013 – 21.2 million; 2015 – 20.745; 2014 – 20.728; 2010 – 20.111 million; 2011 – 20.096 million; 2012 – 19.7 million; and 2009 – 19.1).
- On the pregame front, FOX NFL SUNDAY continued to reign supreme, ranking No. 1 among all NFL pregame shows (projected) for the 22nd consecutive year, posting a 3.5/9 household rating/share, with 5.3 million viewers, matching its highest rating since 2004 (3.5 in 2010), and posting its most-watched season since 2010. Year-to-year, the show’s rating increased +9% (3.5 vs. 3.2), and +8% in audience (5.3 million vs. 4.9).
- FOX NFL SUNDAY is projected to out-rate THE NFL TODAY by +40%, the biggest gap between the two Sunday afternoon pregame shows since 2004.
- The broadcast television debut of FOX NFL KICKOFF proved another NFL on FOX highlight this season. Airing prior to FOX NFL SUNDAY at 11:00 AM ET on most FOX broadcast network stations and affiliates, the former FS1 show posted 1.2 million viewers, +127% over its cable performance in 2014. FOX NFL KICKOFF also provided FOX NFL SUNDAY a better lead-in as its audience showed a +17% year-over-year gain from 12:00 to 12:30 PM ET, and a +9% increase in viewership over 2014 for the full hour (4.9 million viewers).
Additional highlights and notes from regular-season game telecasts include:
- AMERICA’S GAME OF THE WEEK in Week 8 which featured the Seattle Seahawks visiting the Dallas Cowboys that posted a huge 17.0/30 and 29.4 million viewers, the highest-rated NFL telecast on any network this season and the most-watched television program on any network that week.
- A Week 15 singleheader, led by the Carolina Panthers holding off a memorable second-half comeback by the New York Giants en route to a 38-35 victory, delivered a 14.5/32 and 25 million viewers, and is FOX’s highest-rated NFL singleheader since 1997.
- This season, FOX Sports commissioned Nielsen to study NFL Out-Of Home viewing on Sundays, and through Week 14 FOX averages a +19% lift among Persons 6+ (excluding the London Game window). Among younger viewers, the out-of-home lift is far more dramatic increasing +30% among Adults 18-34 and +29% among Men 18-34.
FOX Sports’ coverage of the NFL Playoffs begins Sunday, Jan. 10 at 4:00 PM ET with FOX NFL SUNDAY, followed by an NFC Wild Card match-up between the Green Bay Packers and Washington Redskins. FOX Sports continues with its coverage through the NFC Divisional rounds and the presentation of the NFC Championship.