Robert Gottlieb was promoted to Executive Vice President, Marketing in Aug. 2013 after being elevated to Senior Vice President in February of that year.
In this role, Gottlieb is responsible for all aspects of FOX Sports’ on-air, off-air and consumer marketing efforts including television, print, online, radio and outdoor creative for FOX Sports; FS1 and FS2, FOX Deportes and FOX Sports Digital assets.
As FOX Sports marketing head, Gottlieb’s primary objective is to shape the perception of the FOX Sports brand, and develop unique messaging in an effort to create an emotional connection with viewers and users in order to maximize audience and user potential. His group consists of the strategic planning, marketing services, consumer marketing, in-house and out-of-house creative divisions.
Gottlieb was responsible for developing the long-lead, multi-platform marketing campaign that created exceptional consumer awareness of FS1, which launched nationally on Aug. 17. The ad campaign created tremendous “brand likability” and “intent to view” measurements leading up to launch. He also created an on-air look for FS1’s marketing that stamps the network as top-tier, unique, vibrant, fresh and fun.
Prior to becoming head of marketing, Gottlieb was responsible for FOX Sports’ video marketing assets as well as the conception and production of campaigns, while also providing creative support to FOX Soccer, Fox Deportes, FUEL TV, SPEED and FOXSports.com. Gottlieb joined FOX Sports in 2004 as vice president, creative director of on-air promotions for FOX Sports and FSN.
The FOX Sports in-house creative group has been widely recognized for excellence by industry peers, having won several awards, including “Spot of the Year” at the 2010 Sports Media Marketing Awards, sweeps of the on-air categories at the Sports Emmy Awards in 2011 and 2009, and more than 90 PromaxBDA Awards since 2004, including the inaugural “Marketing Team of the Year” Gold in 2011.
A New York native, Gottlieb graduated with a B.F.A. in film from New York University’s Tisch School of the Arts. He serves on the board of PromaxBDA and is a founding member and awards committee chair for the Sports Media Marketing Awards.