Responsible for content integration flow within all FOX Sports 1 and FOX Sports 2 programs, and continues to supervise UFC productions efforts and all FOX studio directors
George Greenberg, a 16-time Emmy Award-winning producer and director, serves as Executive Vice President of Content Integration and Presentation for FOX Sports. In this role he oversees content integration flow within all FOX Sports 1 and FOX Sports 2 programs, and continues to supervise UFC productions efforts and all FOX studio directors.
In his previous role as Executive Vice President and General Manager of FUEL TV, Greenberg oversaw day-to-day operations of FUEL TV including research, programming, development, scheduling, production, on-air promotion, marketing and communications functions from April 2011 to August 2013. He also worked to develop strategies to accelerate the network’s revenue growth in traditional areas such as distribution and advertising sales, while also identifying new sources of income such as video on demand, mobile initiatives and broadband services.
Before taking over FUEL TV, Greenberg served as Executive Vice President, Programming & Production, FOX Sports Media Group. In this role, which he assumed in 2007, Mr. Greenberg identified new talent, reviewed broadcasts, and generally maintained the high standards of the FOX Sports brand on-air. For much of 2010, he devoted his energies towards developing new programs for SPEED, including CAR WARRIORS, AMERICAN TRUCKERS, CAR SCIENCE and THE CAR SHOW, hosted by comedian Adam Corolla.
Greenberg previously was responsible for national programming, scheduling, event production and developing original programs for Fox Sports Net from 2001 to 2008. He was also executive producer of BEST DAMN SPORTS SHOW PERIOD, SPORTS SCIENCE, BEYOND THE GLORY and all studio programming.
Prior to joining Fox Sports Net, Greenberg served as Executive Vice President, Marketing, FOX Broadcasting Company from February 1997 to December 2000 where he directed all marketing and communications efforts.
Greenberg also helped launch FOX Sports, joining in May 1994 as Senior Vice President and Creative Director for the division. He was a senior executive on the team responsible for conceptualizing the new division’s market identity and branding, establishing innovative on-air campaigns for the NFL on FOX (Same Game, New Attitude), graphic look, studio sets and theme music. He did the same for FOX Sports’ NHL and MLB on-air promotional campaigns.
He joined FOX Sports after serving as producer/director for ABC Sports for seven years. During his tenure there, Greenberg worked on the Summer and Winter Olympic Games in 1984 and the 1988 Olympic Winter Games, serving as segment producer for the network’s late-night Olympic shows. He also served as the studio director for “Wide World of Sports” as well as “College Football Today.”
From 1984 to 1987, he was Director of Advertising and Promotion, ABC Sports, where he created the Hank Williams “All My Rowdy Friends Are Here for Monday Night” campaign. At ABC, he garnered nine Emmy Awards, including four for on-air promotion and five for producing and directing at ABC Sports.
Greenberg began his career in 1976 at WCIX-TV in Miami, FL, after receiving his bachelor’s degree in Psychology from Syracuse University.