RUNNING ... SORT OF

A whole new meaning to 'Just do it'

FOX Sports
Share This Story

   
 

Some shocked San Francisco residents thought Nike was bringing "Just Do It" to a whole new level on Sunday morning. That's what happens when you think you call Nike and are reportedly greeted with "unzip that fly, baby."

This past Sunday was the San Francisco Nike Women's Marathon. The scheduled start time was 6:30 a.m., but organizers began blaring announcements and music an hour prior. Predictably, awoken residents were not happy, some of them, per the San Francisco Chronicle, coming out "in their bathrobes and slippers." For the ones who opted to stay inside and call the city's information line, well, they weren't so lucky. Or were very lucky, depending on your perspective.

That 311 line gave callers the number to Nike's information line, (800) RUN-NIKE. The only problem? Nike's line is (866) RUN-NIKE. The other number, it turns out, is a phone sex line.

According to The Associate Press, "311 Director Nancy Alfaro says the wrong number was given out for about a half hour before city officials were alerted." However, Chronicle reporter C.W. Nevius reported something different:

"It isn't clear how the city got the wrong number, but when I called 311 Monday afternoon, they were still giving out the number for the sex line."

FOX News reported Tuesday that an email to Nike had not been returned.

Member Comments

Please note by clicking on "Post comment" you acknowledge that you have read the Terms of Use and the comment you are posting is in compliance with such terms. Be Polite. Inappropriate posts may be removed by the moderator.

powered by


More Than Sports on MSN