Olympic organizers have launched a $217 million project to boost
sports participation in Britain in conjunction with the 2012 London
The ”Places, People and Play” initiative will be funded by the
London organizers promised to inspire a new generation of
Britons to play sports when they successfully bid for the Olympics
The plan announced Monday aims to reach 2 million people and
upgrade sports facilities and local sports clubs across the
country. Officials will recruit, train and assign 40,000 sports
leaders to help organize grass-roots projects.
The project is led by Sport England and the British Olympic
Association, with the backing of London 2012 organizers.