First "Come Home, LeBron" t-shirt giveaway is a success
NOV 28, 2013 10:22a ET
Josh Raggi and other founding members of the "Come Home, LeBron" campaign, stood across from Quicken Loans Arena before the Heat-Cavaliers game and handed out some 2,500 free t-shirts to fans.
The group is using social media to create a buzz about the campaign to advocate the return of the four-time NBA MVP, who hails from Akron and spent the first seven seasons of his career in Cleveland. James could choose to opt out of his contract with the Heat after this season, which has led to speculation about the possibility of a move.
Raggi told FOX Sports Ohio that the social media efforts helped spread the word about the t-shirt giveaway.
"Half of the people told us 'we heard about you' or 'we found you'", Raggi said. "The other half were fans that wanted to know what was going on and most of them liked the idea and took a shirt."
(David Richard/USA TODAY Sports)
As for the inevitable "haters," they weren't as vocal in person as they've been on social media.
"There was very little negative reaction," Raggi said, adding that there were no incidents of abusive language or physical altercations to report.
"I think we had about six or seven people who didn't like the idea, so that was exciting."
(Apparently the guy who burned LeBron's jersey on the night of "The Decision" has yet to find out about the campaign.)
As expected, most of adversity has been through comments made on Twitter, which Raggi says are mainly pride-related or nonsensical and aren't worth entertaining.
"Once you hear, 'We hate him' or 'He is an idiot,' there isn't much more depth to the conversation."
The "Come Home, LeBron" campaign is planning more t-shirt giveaways in the future.