The maple hardwood floor features a light stain throughout the entire court and is framed with a bold black perimeter. Black was officially introduced as a new and permanent addition to the Cavaliers color palette as part of the team’s updated brand.
Displayed at center court is the team’s recently introduced global logo, “The Shield,” which salutes Cleveland’s emergence, and the Cavaliers prominent brand presence within the international marketplace.
A shaded silhouette of the Cleveland skyline is front and center on the bottom half of the court and represents the pride and excitement the Cavs bring to the city and region, and the special bond that exists between the team, the fans and the community.
“Quicken Loans Arena” can be read on each half court, and the east sideline features “Cavs.com” near the home bench with the team’s Twitter handle “@Cavs” at the visitor’s bench.
The color black is a nod to the historic turning point in the 2016 NBA Finals when the Cavs wore their black-sleeved uniforms in Games 5 and 7 of the NBA Finals on their way to winning the NBA Championship.
Wine and Gold
Wine remains a Cavs staple in the interior of the wordmark with gold edges.
The baselines, painted in black, display the new aggressive “Cleveland Cavaliers” font in wine and gold with sharp edges that are inspired by the sword.