EP-110 University of Dubuque Sports Marketing Class Thoughts & Experience
Kevin Cattani, Sports Marketing Professor at the University of Dubuque, and Alexander Link, one of his students in the class, join Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about their experience using our podcast as part of their course curriculum. How exactly have they been integrating the podcast? What topics that we’ve covered have stood out the most so far? How does learning via our podcast compare to other ways things are being taught at Dubuque? What can other college professors do to provide more real world-value to their students?
EP-111 NFLPA Launches Accelerator Program
The NFLPA is launching an accelerator program called The One Team Collective that trades NFL player licensing and content rights for equity. On top of that they’ll offer up mentorship, funding, and product marketing support to the startups accepted.
Brian Cristiano and Rob Cressy dish about the NFLPA’s accelerator program and why they dig the idea. Why does this make sense for the NFLPA? What sort of advantage does this give the startups? Is this accelerator something that other sports leagues or teams can mimic?
At the end Brian and Rob give actionable advice on what you can implement into your business from The One Team Collective.
EP-112 Jeramie McPeek, Social Media QB (Houston Super Bowl), Former VP Digital at Phoenix Suns
Jeramie McPeek, Social Media QB (Houston Super Bowl), Former VP Digital at Phoenix Suns joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about his time with the Pheonix Suns, how they incorporated story telling and innovation into their digital strategy.
EP-113 NHL’s Partnership with Dunkin’ Donuts
Dunkin’ Donuts is now the official U.S. coffee, donut and breakfast sandwich of the NHL as part of a multi-year partnership.
Brian Cristiano and Rob Cressy dish about what is included in the Dunkin Donuts/NHL partnership and why it makes sense for both parties. Why is it important to speak the language of your target audience (in this case, hockey fans and families)? What do we like about the way Dunkin Donuts handles their marketing?
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