It’s no secret that with the success of Dr. Dre’s Beats line, boutique headphones are seriously in style nowadays, and even Tim Tebow is getting in on the game.
On Thursday Tebow officially launched his signature series of headphones at the 2013 International CES conference in Las Vegas, according to Mashable. The headphones are a collaboration between Tebow and Soul Electronics, a company founded by rapper Ludacris.
Among the available items under Tebow’s line are the Combat+, which has noise-cancelling properties but is designed for athletes and heavy stress. However, another series of headphones might raise some eyebrows coming from Tebow, as the quarterback has named his headphones designed for airplane travel “Jet.”
In fact, a spokesman for the company jokes that the airplane series might not be known as Jet for “too much longer — we might change the name,” to which Tebow also reportedly laughed.
Although the official release was Thursday, Tebow has been making the promotional rounds lately, as a spokesman for the Soul’s flagship series of headphones. Ludacris, himself, recently posted a picture to Instagram with him and Tebow buddying up in Las Vegas.