So, the man who once showed up to Super Bowl media day just "so I don’t get fined" has turned himself from an awkward, stubborn TV interview subject into a modern-day, poor man’s Robin Hood of sorts. According to the San Francisco Chronicle, "a percentage of all opening day sale proceeds will go to the Fam 1st Family Foundation, a charity that Lynch formed with his cousin Josh Johnson, a quarterback for the Buffalo Bills. The group plans to open a community center in Oakland to provide after-school tutoring and workshops for at-risk youth."
To recap: NFL fines Lynch for not following its media rules. Lynch now can hypothetically fund any future fines with earnings from his "Beast Mode" store and online offerings, all under the veil of helping charities in his hometown as well.
Just admit defeat and let Beast Mode be Beast Mode, NFL.