But Twitter's primary role on Wednesday was ground zero for reaction, as both athletes and fans alike chimed in. And no response drew as much criticism as that of former NFL player Marcus Vick , who tweeted the following before quickly deleting the tweets.
Then he posted he was getting out of the Twitter game altogether.
Even Vick's brother — you know, Cooper's current Eagles QB Michael Vick — was more blunt with his brother than his teammate.
Michael Vick on disagreeing with his brother's bounty on Cooper: "My brother has to not show a certain level of ignorance himself."