Super Bowl missing some ad icons
We always knew the E-Trade baby would someday grow up and move out ... of his customary commercial spot during the Super Bowl.
We just never knew it would be so soon.
But E-Trade announced this week that it would be one of several Super Bowl staples not appearing during this year's game. After seven straight years, the baby is going bye-bye, as are Jared and Subway, and the GoDaddy.com girls, though GoDaddy still will air a spot with Danica Patrick.
"The women you'll see in our Super Bowl commercials this year will be super-smart, successful small-business owners," Barb Rechterman, chief marketing officer at GoDaddy, told USA Today.
E-Trade isn't revealing if the baby will be back — "Stay tuned," said Rich Muhlstock, senior vice president of branding and acquisition at E-Trade, in an email to USA Today. Subway says it's focusing on the Winter Olympics.
But men 18 to 34 may be glad to know Axe body spray will be back.
-
Jets reportedly trading former No. 2 overall pick Zach Wilson to Broncos
2024 NFL Draft: 5 QBs drafted, Jets add Bowers in Nick Wright's final mock draft
Sportsbooks brace for NFL Draft betting: 'It’s an impossible task'
-
Meet the most interesting player in the 2024 NFL Draft
What are Cowboys’ best options at QB if Dak Prescott leaves?
Tyreek Hill reveals Mike McDaniel called him out following playoff loss to Chiefs
-
2024 NFL Draft Schedule: Date, time, how to watch, TV channel
2024 NFL Mock Draft: Chargers, Giants land star wideouts after QBs go 1-4
2024 NFL Schedule Release: Date, when does the season start?
-
Jets reportedly trading former No. 2 overall pick Zach Wilson to Broncos
2024 NFL Draft: 5 QBs drafted, Jets add Bowers in Nick Wright's final mock draft
Sportsbooks brace for NFL Draft betting: 'It’s an impossible task'
-
Meet the most interesting player in the 2024 NFL Draft
What are Cowboys’ best options at QB if Dak Prescott leaves?
Tyreek Hill reveals Mike McDaniel called him out following playoff loss to Chiefs
-
2024 NFL Draft Schedule: Date, time, how to watch, TV channel
2024 NFL Mock Draft: Chargers, Giants land star wideouts after QBs go 1-4
2024 NFL Schedule Release: Date, when does the season start?