Service will let NFL fans request in-seat visits from cheerleaders
MAR 27, 2014 7:41p ET
The NFL may not be in any immediate danger of "imploding," despite NBA team owner Mark Cuban's warning, but it's true that some teams are encountering at least one potentially worrisome problem -- getting bodies into stadium seats.
Apparently, there's an app -- and a cheerleader -- for that.
Sports Business Journal reports that in addition to NFL initiatives such as improved Wi-Fi connectivity, more compelling Jumbotrons and fancy stadium lounges, some teams are employing technology that will allow fans to request personal in-seat visits from team cheerleaders.
And no matter how much the in-home viewing experience improves, that's something you just can't get from the comfort of your living-room recliner.
SBJ says at least three NFL teams -- including the Seattle Seahawks, the Atlanta Falcons and the Tampa Bay Buccaneers -- are offering the service from app developer Experience, which also allows fans things like on-field access during pregame events, as well as options for seating upgrades.
Oh, and did we mention visits from cheerleaders?
Brian Lafemina, the NFL's senior vice president of club business development, told SBJ that Experience expects more teams to follow suit.
"They believe up to half the league will be deployed for the 2014 season," Lafemina told the site.
It's hard to blame NFL teams for trying every tactic at their disposal to boost attendance numbers. After all, consider what factors they have to contend with. You could be watching the big game with your buddies on your 100-inch high-def television in your climate-controlled man cave, with all the wings, pizza and beer your little heart desires ...
Or you could fork over tons of live-ticket money for this experience:
The Falcons apparently have already seen success with the program, which offers "anything from pregame on-field, to a birthday message, to cheerleader visits, to mascot visits, to the fly-by pass, which is a dedicated lane where you don't wait to get into the stadium," Jim Smith, the Falcons' chief marketing officer, told SBJ.
"All the experiential things sold out within the first four hours they were made available."