New deal can get Russell Wilson fans priority boarding
Dec 18, 2013 at 8:02a ET
Flying out of Seattle in the next couple weeks?
Are you taking Alaska Airlines?
Do you like Russell Wilson?
Have we got a deal for you!
That's the gist of a new marketing campaign the airline is promoting with its new Chief Football Officer Wilson, who also serves as the Seattle Seahawks quarterback in his spare time.
Through the end of football season, the airline will give anybody flying out of Seattle priority boarding on their flights, so long as they are wearing a Russell Wilson jersey, according to TMZ.
Wilson's relationship with Alaska Airlines began after his rookie year, with him welcoming customers at check-in and gate areas. He also spoke to over 600 youths on the airline's behalf about careers in aviation in an event aimed at pushing kids to finish school.
This endorsement deal looks to expand on some of those same themes, with more youth programs added such as the Russell Wilson Passing Academy, which the company says will "provide inner-city and underprivileged youths an opportunity to attend football camp for a once-in-a-lifetime experience."
Wilson's profile has risen extensively in his short time in Seattle, with the Seahawks QB pitching insurance, an auto dealership, Levi's jeans and infamously betting an eyebrow against Colin Keapernick for the release of EA's Madden NFL 25 video game. As if that weren't enough, the former two-sport star even found himself drafted by the Texas Rangers in the Rule 5 baseball draft last week.
You could say he's taking this option QB thing to extremes.