The Jaguars typically tarp off upper-deck seating at EverBank Field on Sundays during the season to prevent blacking out the games on television.
Since the franchise has struggled to get people through the turnstiles, it has a new approach: enhance the game-day experience. Beginning next season, EverBank Field will be home to the largest HD LED video displays in the world at each end zone.
Each video board will be more than 21,700 square feet of active display area, which is nearly enough to blanket the entire football field when combined.
"The two massive end zone displays will each measure 60 feet high by 362 feet wide and feature a 13HD pixel layout. A goal of these displays was to have three side-by-side HD video images for multiple replay shots and other video content. A section of 60 feet high by 106 feet wide gives them the needed real estate for such a feat, with an extra 44-foot-wide buffer space for graphics and other content.”