Entrepeneurs cash in on bag ban

This purse complies with the NFL stadium rule.
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Sam Gardner

Sam Gardner is a general assignment writer for Originally from Orlando, Fla., he previously covered the Orlando Magic for FOX Sports Florida and has also covered the NBA Finals, Stanley Cup Finals and MLB playoffs. Follow him on Twitter.


As you’ve probably heard, the NFL has implemented new safety guidelines this season that ban fans from bringing bags larger than a hand inside unless those bags are clear.

That means no purses, no backpacks and no fanny packs, and as you might expect, the rule has faced some criticism:

All of that said, rules are still rules, and no amount of snide jabs at the NFL will change the fact that bags can’t come in. Fortunately, there are some innovative people out there, and a couple of them — Saints fans Beth Saacks and Rachael Couvillion — have turned the bag ban into a money-making venture.

According to CNBC, Saacks, a dentist and 25-year NFL season ticket holder, and Couvillion, a mortgage appraiser, teamed up to create “Aunt Fleaux's Gameday Packs,” hand-sized purses that fans can bring into games. They are so named because they give women a discrete place to keep feminine products, among their other items.

The women created a Facebook page and a Twitter account and started selling the 1,000 initial bags they ordered, with prices ranging from $9.99 to $14.99:

"We sold several hundred in our first week," Saacks told CNBC. "We likely would have sold more if women could understand that an approved purse does not have to be clear."

According to CNBC, Saacks and Couvillion are hoping to expand their business to include 31 of the NFL’s 32 teams — Falcons fans will have to find another alternative.

"We are fully prepared to market them to the whole NFL, except our enemies, the Atlanta Falcons,” Saacks said, “as I promised my teenage son I would not."

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