Bad Beat: Why does Dr. Dre have Seahawks fans steaming mad?
DEC 11, 2013 12:14a ET
You would think becoming the most famous fan base in American sports — and getting your name printed in the Guinness Book of World Records for loudest crowd noise (twice) — would have you feeling pretty good about yourself. Add to that the fact that you cheer for a team that sure looks ready to make a serious Super Bowl run, and you're probably already making plans for the parade. And when your fame crosses over into music (Dr. Dre of all people!) . . . well, now you're just livin' the dream, right?
Apparently not in Seattle. Looks like the new Beats by Dre ad has the "12th Man" feeling pretty sleepless right now — and when you see the commercial, you'll understand why.
You can view the ad here.
The reasons we can't show the ad in this space are the same reasons why you would think the fans would be honored — it shows San Francisco 49ers QB Colin Kaepernick preparing for a game in the most unfriendly of conditions: fans screaming "You suck!" at the team bus, a fan relieving himself on the tires, a young fan flipping Kaepernick the bird . . . a near-riot outside the stadium.
“This is offensive not only as a Seahawks fan, but also as a football fan.”
However, the ad also shows the QB responding by throwing a pair of Beats on in the bus, drowning out the crowd as he calmly makes his way through the mob before heading to the locker room to prepare for the game. And though the ad never shows it, it would lead one to believe that Kaepernick goes on to lay a whooping on his opponent and shut the home team up.
Now, the ad never identifies the fans as Seahawks fans, or the site of the game being Seattle. But the fans are sporting Seahawks colors, the Seattle skyline is shown in the background and there is plenty of rain. And to repeat: Seattle is recognized as the toughest crowd on opposing teams league-wide. But with such a negative depiction — and perhaps the fact that the 12th Man isn't getting its due props in the commercial — seems to have Seahawks fans steamed.
Or maybe it's that the guy who was so thoroughly manhandled in Seattle earlier this season is seen as so heroic.
From the Seattle Post-Intelligencer:
"Leave it to those Cabernet-sippers to the south to protect themselves against a little rain. . . . Me, I like the guy peeing on the bus or the little girl, her face screwed up in hate, giving Kaepernick the old single-finger salute. I just wish there were some signs that said 'Frisco,' just to drive those folks crazy. You do learn something from the ad. Kaepernick can walk through the rain without getting wet. The tattoos don't wash off."
From Q13 FOX:
"Seahawks fans across the area are upset that a new advertisement from headphone company Beats by Dre portrays fans in blue and green colors vehemently screaming at the 49ers quarterback. Fans — while never officially labeled as Hawks fans — berate the third-year quarterback with threats, vulgar obscenities and jeers. . . . 'This is offensive not only as a Seahawks fan, but also as a football fan,' one commenter said on sportsradioKJR.com."
"A lot of Seattle fans are calling for a boycott of the company because of the spot. And the guy known as Seattle's biggest sports fan says he's furious at the way the 12th Man is being portrayed. 'How can they do this to Seahawks fans? We're not the bad guys of the league,' says Big Lo, the big guy you always see at Seahawks games holding up a Sea-Fence sign, in an interview with KIRO Radio at Night."
And the debate raged on in the Twittersphere:
If you're a Seahawks fan and you're going to boycott Beats By Dre b/c of that Kaepernick commercial, then plz stop following me. #ridiculous— Andrea Gonzales (@AndreaMarie13) December 10, 2013
And as that last tweet goes, here are Kaepernick's career numbers at CenturyLink Field:
32-64, 371 yards, 1 TD, 4 INT, 118 yards rushing . . . and more importantly: 0 wins, 2 losses, outscored 71-16.