Rodgers rolls out new record label

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Aaron Rodgers plunges headlong into the recording industry. Will he be a success? Chat with him and his band live right now.

What better time than now for a business venture?

With the NFL lockout dragging on, Green Bay Packers quarterback Aaron Rodgers has started a record label. Which is perfect, since he owns some new bling: his Super Bowl XLV ring.

Called Suspended Sunrise Recordings, Rodgers is working with a band from his hometown of Chico, Calif. called The Make. Rodgers was a fan of two members of the group — Jeff Schneeweis and Trevor Sellers — from a previous project and decided to back their new venture.

"This is the first step in the process," Rodgers said in an interview with KRCR-TV.

Here's a second step: Rodgers will be appearing with The Make in a live interview Wednesday at 3 p.m. ET.

Tagged: Packers, Aaron Rodgers

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