Richard Sherman hands out Beats By Dre headphones to teammates
A week after his postgame tirade, the Seahawks cornerback handed out some spiffy new headphones to his teammates.
By Ross Jones
Richard Sherman created a stir with his postgame comments in the NFC Championship Game. Critics called him divisive, egotistical and "not a team guy."
One week later, the Seahawks cornerback -- who was part of a Beats By Dre advertising campaign -- handed out customized pairs of the fancy headphones to each of his Seahawks teammates as they prepare to embark to New York for Super Bowl XLVIII.
Sherman posted the photo below to Instagram, saying, "Thank you to @beatsbydre and @gwpresents for allowing me to give this GREAT gift to my Teammates! #SuperbowlHeadphones"
Beats By Dre paired with Graff Diamonds to create the custom Beats Pro headphones. Members of the Broncos will also receive a pair, too, according to a news release from the company obtained by FOXSports.com.
Call it a brilliant marketing move on behalf of Beats By Dre to have the fashion-forward headphones on each player during Super Bowl week.
Teammates were grateful for the gesture to say the least, as they posted pictures of their new headphones on their social media accounts.