Russell Westbrook

Jordan Brand Celebrates Russell Westbrook's MVP Win With Animated Commercial

Published Jun. 30, 2017 6:28 p.m. ET

Sports Illustrated, Jarrel Harris/Sports Illustrated

To celebrate Oklahoma City Thunder point guard Russell Westbrook's MVP win, the Jordan Brand debuted a new animated commercial entitled “Why Not 0”. The one minute and 30 second spot features a backdrop of an educational song that breaks down Westbrook's historic season through analytics and his ultimate desire to win. Westbrook became the first player to average a triple-double since 1962 and secured the highest usage rate ever with 41.7%.

Jordan Brand worked on the project with Grammy-nominated rapper Phonte of Little Brother and Foreign Exchange and received illustration from Titmouse animation studios.

In addition to the spot, Jordan Brand created a flip book that features 2 key scenes from the film (a monster dunk & Russ' well-documented dance moves). Westbrook is the first Jordan Brand athlete since Michael Jordan to win the award. The spot aired immediately following the NBA Awards on Monday night.

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Russell Westbrook

Oklahoma City Thunder

National Basketball Association