Gatorade trolls James as 'LeBroning' takes Internet by storm
JUN 06, 2014 11:08a ET
James was relegated to the bench for the latter part of the fourth quarter, and the San Antonio Spurs responded by torching the Heat in that final period en route to a 110-95 win.
Naturally, some social media jokesters began tweeting at Gatorade’s official Twitter account, asking where the sports drink was in King James’ moment of need.
That’s when things got interesting. You see, LeBron endorses Powerade, Gatorade’s primary competitor. So, when the mentions began flooding in, the folks behind Gatorade’s account went on the offensive.
Alas, the Associated Press reported Gatorade apologized Friday for the tweets posted from the company's account. Maybe because it looked like James was actually drinking their magic anti-cramping potion on the bench.
@LazyBumDrew we were waiting on the sidelines, but he prefers to drink something else.— Gatorade (@Gatorade) June 6, 2014
@ryanbkoo The person cramping wasn't our client. Our athletes can take the heat.— Gatorade (@Gatorade) June 6, 2014
@CarmichaelDave Better go stock up Lime Cucumber before Game 2. Can't cramp up if you want to tweet during it.— Gatorade (@Gatorade) June 6, 2014
@OfficiallyRandy Thanks, Randy. We've been hydrating all day. We never cramp.— Gatorade (@Gatorade) June 6, 2014
If getting burned by a sports drink manufacturer isn’t bad enough, James’ cramping was also given the full meme treatment.
You’re a cold bunch, Spurs fans.
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