Cavs’ Mozgov wears jersey backward in bizarre local ad

The Cleveland Cavaliers are rolling. LeBron James’ squad is 14-1 against the impressive Western Conference since mid-January, and they owe a lot of that success to some crucial winter acquisitions.

One of those is center Timofey Mozgov, formerly of the Denver Nuggets. The Russian big man has been just the guy they need down low, doing the dirty work that clears the way for ‘Bron, Kyrie Irving and Kevin Love to freewheel and do their thing.

Mozgov also turned some heads off the court Thursday with what might be the strangest local televison ad we’ve ever seen, above.

And apparently, it’s just one in a series: