Over the years, NASCAR has been a great platform for cross-promotion with other sports, so when Procter and Gamble decided to use its Tide Pods detergent to sponsor Matt Kenseth’s No. 20 Joe Gibbs Racing Toyota for three races this season, they decided to bring in some heavyweight help. Literally.
Kenseth will carry Tide Pods colors this weekend at Phoenix Raceway, site of Sunday’s Camping World 500 Monster Energy NASCAR Cup Series race (FOX, 3 p.m. ET). Tide Pods will also be Kenseth’s primary sponsor in the Brickyard 400 and in the fall Charlotte race.
To give Kenseth a hand Tide brought in famed WWE wrestler The Big Show, who stands 7-feet tall and according to his bio weighs “383 pounds, wears a 22 EEEEE size shoe and boasts a 64-inch chest.”
Regardless of his actual measurements, check out the video for Kenseth’s new commercial The Big Show — born Paul Donald Wight II in Aiken, S.C. 45 years ago — is huge. Massive, even. That’s a seriously large man.
But it looks like he and Kenseth are having fun with it. Kenseth’s crewman? Maybe not so much.