Toyota signs multiyear extension with Sonoma Raceway
JUN 18, 2014 1:36p ET
Toyota Motor Sales, U.S.A. and the Northern California Toyota Dealers have signed a multiyear agreement to continue as co-title sponsor of the annual NASCAR Sprint Cup Series race at Sonoma Raceway, officials announced on Wednesday.
Toyota, which is in its 10th season of participation in a NASCAR national series, has been co-title sponsor of the Toyota/Save Mart 350 since 2007, as well as the raceway's official vehicle. The three-year extension will mark 10 years of sponsorship with the 1.99-mile, 10-turn road course in northern California's scenic Wine Country.
"Sonoma Raceway is one of the premier motorsports venues on the West Coast and our partnership enables us to showcase the freshest line up of cars, trucks and SUVs in the industry," said Henry Hansel, president of the Northern California Toyota Dealer Advertising Association.
The agreement includes hospitality, extensive signage, promotional rights and other assets during major event weekends in Sonoma, including comprehensive, interactive displays for race fans during the June NASCAR event.
"We could not be more proud of our association with the Toyota brand, their terrific lineup of cars and trucks and the outstanding group of dealers in our region," said Steve Page, Sonoma Raceway president and general manager. "We are grateful for their support of the raceway and the NASCAR event and look forward to working together for many years to come."