A sports anchor in San Diego will have some extra time to think about his next story after being suspended one week for comments made on the air about NASCAR driver Danica Patrick.
KSWB-TV anchor Ross Shimabuku landed in hot water with station executives after saying he would describe the female racing star with a word that "starts with a B and it’s not beautiful."
The comment came last week as the anchor discussed a clip of Patrick talking to reporters ahead of the Daytona 500.
"Danica Patrick is such a pretty girl, and she makes a lot of money in sponsorships because of it. But what’s not attractive is that she’s sexy and she knows it," Shimabuku said.
The station then aired footage of a Patrick interview, in which she asked, "I don’t quite understand why, when you’re referring to a girl — a female athlete in particular — that you have to use the word ‘sexy.’ Is there any other word you can use to describe me?"
"Oh, I got a few words," Shimabuku said as the action returned to the studio. "Starts with a B and it’s not beautiful."
Shimabuku was red-flagged one week without pay for the on-air comments, KSWB-TV acknowledged Tuesday via its Twitter account.
Shimabuku issued a statement saying, "I truly apologize if I offended anyone by those comments.
"They were not meant to be an attack on Danica. I think she’s great for the sport."