No smokescreen: Bad Brad picks up new sponsor on No. 2 car

Alliance Truck Parts has joined Miller Lite as a co-primary sponsor on the 2012 Sprint Cup champ's Team Penske Ford for the 2014 season. In how many races will Keselowski carry the new colors?

Brad Keselowski missed the Chase last season after winning the Sprint Cup title in 2012.

Getty Images

Team Penske announced Tuesday that Alliance Truck Parts will join Miller Lite as co-primary sponsor of Brad Keselowski's No. 2 Ford Fusion for the 2014 NASCAR Sprint Cup season. Alliance Truck Parts, which has partnered with Team Penske in the NASCAR Nationwide Series for the past several seasons, will be the primary sponsor on the 2012 Cup champion's car for eight races, beginning with Round Two of the 2014 season at Phoenix International Raceway.

An industry-leading provider of heavy duty truck parts for the commercial transportation industry, Alliance Truck Parts will also be a prominent associate sponsor on the No. 2 throughout season.

"Team Penske has built a terrific relationship with Alliance Truck Parts and we look forward to having them join us in the Cup series this season," said team owner Roger Penske. "This is a great example of how we can build business relationships to create opportunities for our partners through our racing teams."

The distinctive bright yellow Alliance Truck Parts livery made its debut with Team Penske at the 2010 Nationwide Series finale at Homestead-Miami Speedway. The partnership expanded in the 2011 Nationwide season when Alliance Truck Parts was a partial season primary sponsor, and over the past two seasons it has been a fulltime Nationwide Series primary sponsor for Team Penske. The 2014 season marks Alliance Truck Parts' first season as a Sprint Cup Series team sponsor.

"This is a great opportunity for a strong new partner to join the No. 2 Team Penske Ford as Alliance Truck Parts increases its presence in NASCAR," said Keselowski. "This is a natural partnership as Penske and Alliance Truck Parts are both strong transportation-based companies. We're anxious to see the prominent yellow No. 2 Alliance Truck Parts Ford Fusion on the track this year."

Miller Lite, which has been the primary sponsor in NASCAR of Penske's flagship No. 2 car since 1991, is cutting back this season and will be Keselowski's primary sponsor in just 24 of 36 points races.

Send feedback on our
new story page