Nationwide is on his side: Dale Jr. lands new sponsor
MAY 02, 2014 11:26a ET
Nationwide Insurance, which will drop title sponsorship of NASCAR's No. 2 series after this year, has found a new home in the sport: The insurance and financial services organization will sponsor Dale Earnhardt Jr.'s No. 88 Hendrick Motorsports Chevrolet in the NASCAR Sprint Cup Series for the next three years.
Under a deal announced by the team Friday morning, Nationwide will be Earnhardt's primary sponsor for 12 Sprint Cup races in 2015 and 13 events in both 2016 and 2017. It will be an associate sponsor on the No. 88 in all other Cup races over the next three seasons.
"The Earnhardt family has trusted Nationwide for their insurance needs for more than 35 years, and Dale Jr. has a positive impact on our brand's reputation, and brings pride to Nationwide members and our associates," said Matt Jauchius, chief marketing officer for Nationwide Insurance, in a statement released Friday morning. "Expanding that relationship to incorporate the prestigious operations at Hendrick Motorsports and collaborating with Rick Hendrick and his team is a great fit for Nationwide Insurance."
According to the team, NASCAR fans can obtain insurance discounts offered via the free JR Nation fan club. Membership is available now by visiting JrNation.com.
"Nationwide is always top of mind when you think of companies that truly leverage the power of NASCAR," said Rick Hendrick, owner of Hendrick Motorsports. "We're proud to welcome them to the No. 88 team and grow their relationship with Dale Jr. Working together, we'll build another program that moves the needle for their business. The opportunities are endless."
Earnhardt, 39, is a two-time Nationwide Series champion and two-time Daytona 500 winner. He is currently fifth in the Sprint Cup points standings.
"I've always enjoyed working with Nationwide and really believe in their products and services," said Earnhardt, who has been featured in Nationwide ads since 2009. "It'll be fun to work with them in a new way, and I know everyone on the team is looking forward to the partnership. They've invested in our sport and built a strong reputation with NASCAR fans, and this opens up doors to do even more great things."