NASCAR Cup Series

Matt Kenseth unveils PEAK-sponsored Toyota for Las Vegas

Published Mar. 7, 2017 3:56 p.m. ET

Tim Durr

Joe Gibbs Racing announced a multi-year partnership with Old World Industries, which company's key brands are PEAK and BlueDEF, for sponsorship in the Monster Energy Cup and XFINITY Series.

PEAK and BlueDEF will serve as Matt Kenseth's primary sponsor on the No. 20 JGR Toyota in the Cup Series at Las Vegas Motor Speedway this weekend and Auto Club Speedway (March 26), along with a season-long associate sponsorship.

In addition, the company will serve as a primary sponsor on the No. 18 JGR Toyota in the XFINITY Series at Talladega Superspeedway. Daniel Suarez will be behind the wheel for that race.

“We’re excited to announce PEAK’s partnership with us and both Matt (Kenseth) and Daniel (Suárez),” said Joe Gibbs. “They have been a tremendous supporter of our sport for a long time and I think their entitlement sponsorship of the NASCAR PEAK Mexico Series™ is another great example of that. It’s a real thrill to have them with us and on the 20 car with Matt starting this weekend in Vegas. Hopefully, we can get them a trip or two to victory lane.”

Check out the unveiling from Joe Gibb's Racing's Facebook Live.