Loss of 3M sponsorship eased for Biffle by return of Ortho
Aug 22, 2014 at 9:31a ET
The Ortho colors will make their debut on Biffle's No. 16 Ford next weekend at Atlanta Motor Speedway and appear on the car for two more races before the end of the 2014 NASCAR Sprint Cup season, before becoming an anchor partner for the 2015 season.
"I can't tell you how excited I am to have Ortho on the car for 2015 and these upcoming races," Biffle said Friday at Bristol Motor Speedway. "It's gonna be really exciting at Atlanta. I got to go by the shop and see the car the other day and they wouldn't let me take a picture of it, so they said I can't unveil it yet, but that was a lot of fun to see what the car is gonna look like in Atlanta. I'm just really excited to be aligned.
"I've been very lucky throughout my career to be aligned with great companies and not a lot of them, and I'm really excited to be going forward with Ortho on the car and to see some of the fun things we're gonna be doing together in promoting the brand and, obviously, promoting the fire ant in Atlanta is really exciting too."
Ortho's parent company, Scotts Miracle-Gro, was a partner of Roush Fenway Racing from 2005 until 2011, scoring 12 wins and 14 poles across all three of NASCAR's top divisions.
"Roush Fenway Racing, Greg Biffle and the No. 16 Ford are a natural partner for Ortho," said Mike Sutterer, who is vice president of Ortho and Regional Marketing. "Like Ortho, Greg and Roush Fenway Racing have a long history of success, including being number one. We feel Greg and his crew will enable us to engage with fans and highlight our brand. Needless to say, our entire team is excited to see the new car on the starting grid and in victory lane."
Roush Fenway Racing president Steve Newmark would not go into the details of the partnership, but said Ortho would be on the No. 16 for roughly half of the races during the 2015 season.
VIDEO: See the No. 16 car get wrapped in new Ortho paint scheme