Harvick carries company to SHR
Sep 24, 2013 at 1:00a ET
Kevin Harvick will continue his relationship with Jimmy John’s next season as the gourmet sandwich maker will be the primary sponsor for 12 NASCAR Sprint Cup races on the Stewart-Haas Racing No. 4 Chevrolet.
Stewart-Haas Racing announced Tuesday that the company’s 12 2014 Cup races will include the Brickyard 400 at Indianapolis Motor Speedway. For the remaining 26 Cup races, Jimmy John’s will serve as a major associate sponsor for the team. It will also be an associate sponsor of the No. 14 entry of team driver/owner Tony Stewart.
“We are fortunate to partner with Kevin for many more years in a very meaningful way,” said Jimmy John Liautaud, CEO and founder, Jimmy John’s. “On and off the track, Kevin and (wife) DeLana Harvick are winners in all they do. And Tony’s reputation as a fierce competitor speaks for itself. Game on.”
Harvick, who had the company backing his No. 29 entry for race this season at Richard Childress Racing, said that he’s pleased to continue the racing partnership with the company.
“I’ve known Jimmy since 2009 and I’ve personally seen how driven he is and how his work ethic is embraced by Jimmy John’s franchisees,” said Harvick, winner of 21 Sprint Cup races, including the 2007 Daytona 500 and 2003 Brickyard 400. “He wants to be the best, period. And he’ll out-work everyone to be the best. That’s the same mindset we have in racing. I’m proud to continue this partnership with Jimmy John’s at Stewart-Haas Racing.”