NASCAR Camping World Truck Series driver Joey Coulter — the defending Pocono race winner and highest-finishing series regular at Eldora Speedway — will carry a special FOX Sports 1 paint scheme on his No. 18 Kyle Busch Motorsports Toyota Tundra this weekend at Pocono Raceway.
The partnership marks the first time FOX Sports has sponsored a NASCAR team, and provides a logical platform to promote the Aug. 17 launch of FOX Sports 1, America’s new sports network and the new home of the Truck Series beginning with the Aug. 17 race at Michigan International Speedway.
"Having FOX Sports 1 on the truck for Pocono is huge,” Coulter said. “This new network means big things in terms of viewership and audience and the future of the Truck Series. For them to further promote the network on my Toyota Tundra is pretty cool and it shows how excited they are about NASCAR and our series. To be the driver with the responsibility of getting people ready for the change is going to be a lot of fun and it’s an honor."
Coulter also will carry the FOX Sports 1 paint scheme at Michigan. The paint scheme changes each day at Pocono and Michigan, effectively counting down the days until the official network launch. For more information, please follow @FOXSports1 on Twitter using the hashtag #The1ForFun.
SPEED offers live coverage of Saturday’s race from Pocono Raceway beginning at 1 p.m. ET. Rick Allen calls the action from the track nestled in the Pocono Mountains alongside Phil Parsons and Michael Waltrip. Ray Dunlap and Hermie Sadler monitor pit road for in-race breaking news and updates. Pre-race coverage begins at 12:30 p.m. ET with NASCAR Camping World Truck Series Setup hosted by Krista Voda.