A whirlwind Sunday stretched well into Monday for Dale Earnhardt Jr., and if there was any question about the ability of NASCAR star power to cross over to the social masses, looks like we have quite a resounding answer.
But as impressive as his ability to handle Twitter as well as he can a stock car, this number is even more eye-popping:
That’s the estimated number of followers Earnhardt had on Twitter less than 24 hours after his first tweet. That’s right — one day, six tweets, more than 200,000 new followers . . . or almost a doubling of his audience. No wonder he is NASCAR’s king of Madison Avenue.
So what did Earnhardt do, aside from being Dale Earnhardt Jr., to build such a following? See for yourself: