Cole Whitt lands six-race sponsorship from Speed Stick GEAR
May 20, 2014 at 2:12p ET
BK Racing announced Tuesday that Speed Stick GEAR will sponsor driver Cole Whitt's No. 26 Toyota in six NASCAR Sprint Cup Series races over the remainder of the season. Speed Stick GEAR launched its sponsorship of BK Racing last weekend at Charlotte Motor Speedway, where Whitt competed in the Sprint Showdown in an attempt to qualify for the Sprint All-Star Race.
Speed Stick GEAR will be Whitt's primary sponsor in Sunday night's Coca-Cola 600 at Charlotte, and return at Michigan International Speedway, Indianapolis Motor Speedway, Bristol Motor Speedway, Texas Motor Speedway and Homestead-Miami Speedway, while coming on board as an associate sponsor of the No. 26 in the remaining races.
The sponsor and driver teamed up earlier in the year at the Daytona 500.
"I am thrilled to have Speed Stick GEAR back aboard the No. 26 for six races this season and for the rest of the season as an associate sponsor," said Whitt, who transitioned to BK Racing when Swan Racing closed its doors earlier this season, leaving Parker Kligerman without a ride. "Their support is especially meaningful since I continue to be a loyal user of Speed Stick GEAR, and their support inspires me to gear up for every single race to do my very best."
"Speed Stick GEAR provides the No. 26 team with an anchor sponsor to help us advance our level of performance the rest of the season," said BK Racing co-owner Anthony Marlowe. "I'm looking forward to seeing Cole Whitt and the No. 26 Speed Stick GEAR Toyota competing on the greatest stage in all of motorsports."
The sponsor, meanwhile, is happy to continue its relationship with Whitt -- one of seven drivers competing for NASCAR Sprint Cup Series rookie of the year honors.
"We love this sport and Cole Whitt and are proud to once again be supporting him and BK Racing," said Bill Van de Graaf, VP and general manager, U.S. Personal Care, Colgate-Palmolive. "Cole, BK Racing and NASCAR align perfectly with our brand. We are excited to further extend the partnership."