The Sprint Unlimited at Daytona new name non-points race season opener.
The season-opening race formerly known as the Budweiser Shootout will now be The Sprint Unlimited at Daytona, Daytona International Speedway announced Monday.
The non-points event will be Feb. 16 (FOX 8 p.m. ET) but features a series of new elements, including a fan getting to help deliver the trophy in Victory Lane and participating in prerace ceremonies.
The Sprint Unlimited marks the first time the new NASCAR Sprint Cup Series race cars will compete on track in an event.
As announced earlier in the year, the eligible field of drivers will consist of pole winners from the 2012 NASCAR Sprint Cup Series season and past winners of The Sprint Unlimited who have attempted to qualify for at least one race during the 2012 season.