NASCAR

Fitz Racing Partners with Hyper Sport and Grand Am Driver/Owner Patrick Dempsey

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foxsports admin

 
   
 
A new marketing and technical partnership hits the track at Daytona International Speedway this January as the NASCAR Busch Series team Fitz Motorsports and Grand Am Koni Challenge team, Hyper Sport, announced today a joint marketing program for long time Fitz Motorsports partner Supercuts.

Each a noted force in their respective series, Fitz Motorsports and Hyper Sport will provide a multi-faceted brand marketing entity for Supercuts both in the NASCAR and Grand Am arenas. Supercuts will be sharing the program with its vendor partners American Crew and Redken for Men each manufacturers of hair care products that are distributed in the over 2,200 Supercuts stores. The teams also announced their primary driver line ups today. The newly-numbered 22 Supercuts Dodge Charger for Fitz Motorsports will be piloted in 2007 by a proven talent in David Stremme. Supercuts ventures into the Grand Am series as co-primary sponsor for Hyper Sport's Mustang GT #54, which will again be wheeled by Grey's Anatomy star Patrick Dempsey. The second Hyper Sport Mustang GT #55 will also bear co-primary Supercuts colors. Other drivers appearing in the Hyper Sport line up in 2007 will be Joe Foster, Rick Skelton, Scott Maxwell, Romeo Kapudija and Charles Espenlaub. "We're very pleased with this partnership", said Patti Langworthy, Marketing Director for Supercuts. "This enhances our long-standing relationship with Fitz Motorsports, and allows us to expand our racing program to a series that has the added bonus of including one of television's premier personalities." Team owner, Armando Fitz, is equally pleased "Having a marketing relationship with Supercuts for the past five years has allowed us to continually motivate our racing program. Now, we are able to bring them even more exposure through Hyper Sport and Patrick (Dempsey)." Hyper Sport principal Rick Skelton adds "This marks a great opportunity for both of our teams and Supercuts, as well as future partners. In marketing our team we have always come across companies that may benefit from a NASCAR program, and Armando has also come across several companies seeking to diversify into the exclusive business to business environment of Grand Am." As the 2007 season progresses, Fitz Motorsports will continue to collaborate with Hyper Sport both on other marketing partners currently in negotiation and also on Hyper Sport's return to the Rolex Series planned for later this year. Fitz Motorsports drivers Carlos Contreras and Ruben Pardo will figure into program at that point as well.

Tagged: David Stremme

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