Dale Earnhardt Jr. needs a sponsor for 20 races next year. The National Guard has announced it won’t come back in 2015, and that leaves a gaping 20-race hole on the No. 88 car.
It’s an expensive check. The National Guard was spending $32 million on the sponsorship when taking into account displays at the track and other programs to promote the sponsorship. It probably got a little bit back in merchandise sales but not enough to survive the government budget cutbacks for recruiting.
There aren’t many companies that could foot that bill.
But there are plenty of companies that would fit well with Earnhardt, if they just had the funds.
Here’s a look at some companies we’d like to see put their logo on the hood of Earnhardt’s No. 88.
This brand actually might have the money to do it. And they already have a deal with JR Motorsports.
Earnhardt has often talked about his eBay addiction and also his quest to make sure he has a good rating on the consumer site.
Think of the possibilities. Earnhardt gives tips on how to get a good rating and maybe even which sellers to avoid. But something tells us the frugal Earnhardt would demand free shipping as part of the deal.
What’s Earnhardt going to do with all the stuff he gets on eBay? He apparently buys lots of junk and magazines.
How in the world does he store it and keep it all organized so girlfriend Amy Reimann doesn’t yell at him?
We can see the commercials now. Amy looking at all this stuff she considers junk and Earnhardt looking sheepishly in typical man-in-doghouse fashion.
The Container Store to the rescue to help him with boxes and filing cabinets for all those old magazines, records and fantasy football files.
The Myron Mixon Smokers would be perfect for Earnhardt. They could show him on Dirty Mo’ Acres cooking a feast. They could possibly do a giveaway in the infield at a track like Talladega.
Plus it would lend itself to other sponsors such as various barbecue sauces and cooking utensils. How much would someone pay to have Earnhardt in their cooking apron? Earnhardt has talked about cooking brisket for holidays, so this wouldn’t be a stretch at all.
The coolest thing is if Earnhardt could get on one of his favorite cooking shows, "BBQ Pitmasters," and have a chance to prove his worth as a cook.
If you’re going to cook, you’ve got to have something to drink. Kickstarter has a hip new cooler on the market that has a blender attached as well as a Bluetooth speaker, USB charger, bottle opener, cutting board and storage for a plate/knife.
Sounds like something Earnhardt could use for some of those gatherings on his property.
They could show Earnhardt wheeling that cooler into the infield at a racetrack or at home. The perfect racing companion.
Earnhardt loves beef jerky. He even had his own brand of beef jerky way, way back in the day. So what better than a beef jerky emporium?
There certainly would be a discount in the price of the sponsorship because free beef jerky for a year or something has to be part of the negotiations. And maybe there could be a small beef jerky area at the JR Motorsports store.
Earnhardt is one of the last remaining drivers from North Carolina, so he needs a sponsor that is all Carolina.
They could possibly trade some of the items they have in each other’s wild west towns. Earnhardt could borrow some costumes when he has a party. And it would give Earnhardt ideas for if/when he opens up his property to visitors if/when he ever downsizes.