Hendrick Motorsports has announced an agreement with Warner Bros. Consumer Products and DC Entertainment that will pair Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. with some of the "World’s Greatest Super Heroes" – Batman, Superman, The Flash and Green Lantern.
According to HendrickMotorsports.com, potential programs include car paint schemes, comic books and digital content incorporating DC Comics Super Heroes and illustrated likenesses of Hendrick Motorsports drivers.
You won’t have to wait long to see the first special paint scheme. Dale Earnhardt Jr. is slated to run a Superman theme at Charlotte Motor Speedway (May 25) and Michigan International Speedway (June 15).
"Working with Warner Bros. Consumer Products and DC Entertainment will make for an innovative and impactful partnership," said Rick Hendrick, owner of Hendrick Motorsports. "Adding value to sponsor relationships, developing an even stronger retail licensing platform and engaging with young people are high priorities for us. This collaboration will generate many opportunities in those areas."