Who lives in a pineapple under the sea … and is entitlement sponsor for the May 9 NASCAR Sprint Cup Series race at Kansas Speedway?
On Monday, Nickleodeon announced that the animiated pop culture icon will be in the spotlight for the SpongeBob Squarepants 400 (on FOX Sports 1).
“I’m excited to partner with Nickelodeon for the SpongeBob SquarePants 400 on May 9,” said Patrick Warren, Kansas Speedway President. “This is a great opportunity for us to engage SpongeBob fans of all ages to racing with a great partner.”
This isn’t SpongeBob’s first foray into NASCAR. In 2004, Charlotte Motor Speedway hosted the SpongeBob SquarePants Movie 300.