NASCAR president Helton takes part in the Ice Bucket Challenge

NASCAR president Mike Helton takes part in the ALS Ice Bucket Challenge with help from drivers Dale Earnhardt Jr., Jimmie Johnson, Jamie McMurray, Danica Patrick and Greg Biffle. 

Tom Pennington/NASCAR via Getty Images

The ALS Ice Bucket Challenge is making its way around the sports world, and NASCAR has certainly been no exception. 

Drivers such as Dale Earnhardt Jr., Jimmie Johnson, Jamie McMurray, Kurt Busch and many others have taken part in the social-media craze, while also donating to the ALS Association along the way. 

But when Johnson and McMurray finished pouring the ice-cold water on their heads, they nominated NASCAR president Mike Helton. 

Eventually, Helton told McMurray he would let the drivers do it for a $1,000 donation to the ALS Association. Helton did not just talk the talk; Friday at Bristol Motor Speedway he walked the walk. 

After Sprint Cup Series qualifying, Johnson, McMurray, Danica Patrick, Greg Biffle and fan-favorite Dale Earnhardt Jr. gathered behind the NASCAR hauler and readied their buckets of ice-cold water. 

Keeping his word, Helton sat down as the drivers poured the water over his head, all for a good cause of course.