GoDaddy Going Conservative With Danica Patrick Super Bowl Ad

Here’s what you will see in GoDaddy’s upcoming Super Bowl commercial: Danica Patrick.

Here’s what you won’t see:

Danica teasingly unzipping her leather jacket.

Danica taking a shower

Danica getting a massage from a woman who partially disrobes.

Danica and Gillian Michaels walking across the set of a commercial wearing only high heels.

Danica and Gillian body painting a scantily clad model. 

And, mercifully, no repeat of Bar Refaeli passionately kissing a chubby, pasty-faced nerd. 

Nope, GoDaddy is going high brow, for the 2014 Super Bowl, which will be seen live on FOX.

No longer will GoDaddy’s Super Bowl Sports rely heavily on sexual innuendo, the company announced. 

"GoDaddy’s marketing has evolved with the company’s overall transformation under new CEO Blake Irving, who is committed to maintaining GoDaddy’s edge, but in a way that speaks inclusively to the customer base and demonstrates the value the company provides to small business and entrepreneurs," said the company in a press release issued on Halloween.

"The Super Bowl ad strategy allows us to have fun and be edge, and demonstrate how we help the little guy kick ass," Irving said. "2014 marks a new era for GoDaddy Super Bowl commercials."

Patrick said she’s all for it. 

"I love what’s going on at GoDaddy," she said. "Since our last Super Bowl, I’ve been to the new Silicon Valley office and talked with customers who are genuinely grateful for how GoDaddy helps them grow their businesses online. GoDaddy is for the go getter, the ‘little guy’ looking to compete with the ‘big guys’ and I love that," Danica said. 

"Hitting the decade mark with our Super Bowl advertising is a milestone worth celebrating, it’s a new beginning and we’re celebrating the go getter," said GoDaddy Chief Marketing Officer Barb Rechterman. "…Now, we’ve matured. We’ve evolved. Our new brand of Super Bowl commercials will make it crystal clear what we do and who we stand for. We may be changing our approach, but as we’ve always said, we don’t care what the critics think. We are all about our customers."