Jeff Gordon, driver of the #24 DuPont Chevrolet, looks on during qualifying for the NASCAR Sprint Cup Series LIFELOCK.COM 400 at the Chicagoland Speedway on July 9, 2010 in Joliet, Illinois.
Through the years
Jeff Gordon will be sporting a new look this season – and not just because of the introduction of NASCAR’s Generation 6 Sprint Cup car. On Feb. 4, it was announced that The Carlyle Group, with a portfolio of businesses that includes Hertz Rental Car, Allison Transmission and Dunkin' Donuts, had acquired DuPont's paint business. The group will remain as a sponsor with Gordon’s No. 24 Hendrick Motorsports Chevolet, but has been rebranded as Axalta Coating Systems. That will appear on Gordon’s car in the second quarter of the season. Since debuting in NASCAR full time in 1993, Gordon has sported a variety of looks on his No. 24 Hendrick Motorsports Chevrolet as well as appearing in vehicles in other series. Here's a look at some of the rides Gordon has enjoyed over the years:
Jeff Gordon drives a classic DuPoint scheme in 1995 11 Nov 1995: Jeff Gordon drives at the Nascar NAPA 500 at the Atlanta Motor Speedway in Hampton, Georgia. Mat Atlanta Motor Speedway.
In 1997, Gordon is in action in the International Race of Champions Series at Daytona International Speedway.
In 1998, Gordon's entry in The Winston all-star race honors NASCAR's 50th anniversary.
In 1999, Gordon's car sports a variation on the brilliantly colored scheme that it featured, in various forms, throughout his early career.
Gordon carries the colors of Pepsi in 1999 at Las Vegas Motor Speedway.
Jeff Gordon changes looks at the turn of the century at Daytona International Speedway in 2000.
Gordon's car promotes the NASCAR Racers show in the season finale at Homestead-Miami Speedway in 1999.
Gordon's DuPont look takes on racing flames in 2001 at Martinsville Speedway.
Along for the ride
Gordon has Snoopy on board in 2000 at Indianapolis Motor Speedway.
In 2001, Gordon promoted his affiliation with Pepsi at Daytona International Speedway.
Gordon's DuPont car offered another slight variation at Auto Club Speedway in 2004.
In 2002, Gordon brought out the Pepsi car again, this time at Talladega Superspeedway and with a few subtle changes.
Boy in blue
Gordon combined Pepsi with DuPont in a softer sequence at Talladega Superspeedway in 2004.
Gordon jazzed up his look with a golden tone at Daytona International Speedway in 2004.
Gordon's car pays trubute to the Hendrick Motorsports friends and family members lost in a plane crash in 2004.
Gordon's car is sleek in 2004 at Charlotte Motor Speedway.
Yellow brick road
Gordon sports the "Wizard of Oz" characters during the 2004 race at Kansas Speedway.
Gordon drives a flashy model to victory at Talladega Superspeedway in 2005.
Black and blue
Gordon spices up his Pepsi look at Daytona International Speedway in 2005.
Can't miss me
Gordon and his team had a little fun brightening up testing at Daytona International Speedway in 2006.
Gordon supports a variety of his sponsors during the 2006 race at Talladega Superspeedway.
Man in red
Gordon fired up his look in 2006 at Charlotte Motor Speedway with a predominantly red scheme.
Gordon sports the logo of another super-fast superhero at Daytona International Speedway in 2006.
Too hot to handle
Gordon takes another fiery variation of his DuPont model to Indianapolis Motor Speedway in 2006.
In 2007, Gordon took a turn in the Rolex 24 at Daytona International Speedway with teammates Max Angelelli, Wayne Taylor and Jan Magnussen.
Look of a pro
Gordon looks ready for action at Auto Club Speedway in 2007.
Gordon brings a new type of sponsor into the NASCAR arena in 2007, sporting the logos of Nicorette at Las Vegas Motor Speedway.
Gordon once more showcases his versatility, competing in Tony Stewart's annual Prelude to the Dream at Eldora Speedway in 2007.
Gordon drives a Chevrolet recognizing the Department of Defense at Charlotte Motor Speedway in 2007.
Gordon offers a variation on the Nicorette/DuPont car at Chicagoland Speedway in 2007.
Gordon makes his flashy arrival with singer Rihanna at the Auto Club Speedway 'Running Wide Open in Hollywood' event in 2007.
Gordon tones down his look at Atlanta Motor Speedway in 2007.
Drink soda, don't smoke
Gordon combines Pepsi, Nicorette and DuPont in a fast ride as he earns his sixth win of the 2007 NASCAR Sprint Cup season in the new car of tomorrow.
Gordon's Pepsi car is certain to draw attention at Auto Club Speedway in 2008.
The team opts for a blue and yellow scheme on the 2008 version of this car at Atlanta Motor Speedway.
Gordon showcases the National Guard and a shiny scheme at Atlanta Motor Speedway in 2009.
Gordon takes a stab at promoting delayed diplomas at Texas Motor Speedway in 2009.
Gordon's car promotes a program for employers to aid National Guardsmen in their ranks in 2009 at Darlington Raceway.
Showing its versatility, the team offers another variation for the Pepsi promotion at Auto Club Speedway in 2009.
The No. 24 Hendrick Motorsports Chevrolet is converted into a Transformer as a promotion at Charlotte Motor Speedway in 2009.
Gordon goes for the Max at Las Vegas Motor Speedway in 2010.
Gordon's car supports co-sponsor National Guard at Michigan International Speedway in 2010.
Gordon shows his patriotic side with the Stars & Stripes DuPont paint scheme in 2010 at Charlotte Motor Speedway.
One hot ride
Gordon wheels his Chip Foose-designed DuPont paint scheme around Auto Club Speedway in 2006.
Through the years
In 2011, Gordon announced new primary sponsor from the AARP Drive to End Hunger program, bringing a new look to the track.