As F1’s two backmarker teams collapse, 2016 newcomer Haas’ plans continue to take shape.
The teams that were ultimately known as Caterham, Marussia and HRT are all now gone, but NASCAR team co-owner Gene Haas is determined not to make the same mistakes, with his North Carolina-based Haas F1 Team taking its next bold steps.
"They wound up making a lot of mistakes," the Californian told CNN. "Inevitably they didn’t have the resources, or the cars weren’t properly put together, because they rushed things."
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Rushing is something Haas is not doing, having turned down the chance to debut in 2015. The year after, the team will debut with Ferrari support and power.
"We’d be very proud to be a Ferrari ‘B’ team because that would certainly teach us how to run in Formula One," said Haas, 61, whose successful machine tool company is already an on-car Ferrari sponsor.
Haas has now announced that it has signed up Adam Jacobs, who managed the Budweiser sponsorships in NASCAR, to be chief marketing officer.
"It’s a great opportunity to develop and launch a global brand in an organization led by someone as driven and accomplished as Gene Haas," said Jacobs.
Haas, meanwhile, says he has no regrets about starting a team just as some sections of the media are declaring that F1 is on the brink of a financial crisis.