St. Louis Blues Chairman Tom Stillman announced Thursday that the organization has named Bruce Affleck as Chief Operating Officer (COO).
Affleck will be responsible for running the business side of the Blues, along with the Scottrade Center and related operations.
“Bruce Affleck embodies our vision of a Blues franchise that is closely tied to its history and its community,” said Stillman. “He wore the Blue Note as a player; he has worked in the Blues organization for 25 years, managing several key areas of the business; he is a longtime St. Louis resident; and he is well respected within the Blues organization and throughout the local community.”
“Having played and worked for the St. Louis Blues for so many years, I am honored that our new local ownership group has given me this opportunity,” said Affleck. “Our goal is to build a strong and successful business operation, enabling the Blues to be a serious contender here in St. Louis for many years to come.”
Affleck first wore the Blue Note in 1975, and he played five seasons with the club. After his playing career and a stint in the real estate business, Affleck returned to the Blues organization in 1987 as Sales Manager. During his time with the Blues, Affleck has held a number of positions, including Vice President of Sales and Vice President of Broadcasting and Alumni. Affleck has also handled the “color” or analyst duties for Blues radio and television broadcasts. Affleck was born and raised in Penticton, British Columbia.
Affleck has been heavily involved with many local charities, including the St. Louis Blues Fourteen Fund (the Blues’ charitable trust), the March of Dimes, and the St. Louis University Lupus Foundation. He also helped start the Blues Alumni Association and the St. Louis Amateur Hockey Hall of Fame, into which he was inducted in 2011.
Bruce and his wife, Cecily, live in St. Louis and have two children, J.Q. and Shannon, and two grandchildren.