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Allison, Baker and Pearson bring past into present
At long last, the media types that cover NASCAR, as well as the sanctioning body itself, seem to be embracing, and not pushing away from, the sport's amazingly colorful past.
The official 2004 NASCAR Nextel Cup Media Guide goes out of its way this year to include milestones and stories from the past. Nextel itself has been very deliberate to include the likes of Richard Petty, Cale Yarborough and other retired racing stars in its latest ad campaigns. And who doesn't dig that new NASCAR "Timeless" campaign that magically allows Dale Earnhardt Jr. to go head-to-head with Curtis Turner set to "Long Time" by Boston?
Ryan McGee is the managing editor of