Tiger Woods unveils new logo, opens up about the next 'chapter' of his life

Tiger Woods unveils new logo, opens up about the next 'chapter' of his life

Published Nov. 15, 2016 1:53 p.m. ET

Tiger Woods originally planned to make his comeback to competitive golf this past weekend at the Safeway Open, but he withdrew from the event at the last minute and explained that his game simply wasn't good enough to compete against PGA Tour pros.

When Woods eventually does return to the course (tentatively scheduled for the Hero World Challenge on December 1st), he'll probably be sporting a new logo on the side of his hat. Woods announced the launch of Tiger Woods Ventures, what he describes as the "next step" in his career.

Via TigerWoods.com:

As I work toward returning to the sport I love, I'm also taking the next step in what I like to call Chapter 2: my evolution as a competitor off the course.

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That next step -- and my next chapter -- is TGR."

In an address to the people who work for TGR, Woods reiterated that he's fully committed to making a comeback on the golf course and joked about what he's been doing in his time off.

"To clarify, I have not been lounging around watching "Caddyshack" and playing video games. Well, maybe not the video games. I thought I was damn good at Call Of Duty until I went online and was beaten by 7 year olds around the world. 

Which brings me to my point. It's just the opposite. I've been working harder than ever with a focus on our future."

Woods also explained the philosophy behind his new logo.

"Three triangles signify our mindset, method and mastery. And when you look closer, you see that the mark reveals more than what's on the surface. 

Do you guys see the W? The tiger's paw? Its stripes? And the abstract 'Woods'? 

Even three trees because I've been known hit into them -- my last name is Woods after all. The mark shows that we're always focused."

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