The golf equipment company Acushnet has agreed to sell its Cobra
Golf brand to Puma, an apparel company slowly getting into the golf
Terms of the deal were not disclosed. Acushnet said Wednesday it
would continue to help with production, distribution, sales and
customer service after the sale is completed so Puma can make a
Among PGA Tour players under contract with Cobra are Ian
Poulter, Camilo Villegas and J.B. Holmes. Acushnet decided last
year to reduce its promotion and advertising of Cobra to focus more
on its signature brands, Titleist and Foot-Joy.
Acushnet associates who had worked exclusively with the Cobra
brand are expected to become Puma employees.