Golf

Golf Channel co-opts MLK's 'Dream'

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Tully Corcoran

Tully Corcoran spent seven years covering the Kansas City Chiefs and Kansas Jayhawks for The Topeka Capital-Journal. His work has been honored multiple times by The Kansas Press Association. He most recently wrote for FOX Sports Houston and FOX Sports Southwest. Follow him on Twitter.

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There probably is a way for the Twitter account of a golf website to acknowledge the 50th anniversary of Martin Luther King's "I Have A Dream" speech without it looking out of place next to all the golf talk.

I don't know what that way would be, and I'm not about to brainstorm it out loud for you, but this probably isn't it . . .

Look, let he who hath not sent out a regrettable tweet cast the first stone. There is clearly no malice in Golf Channel's post — but co-opting the most important speech of the 20th century as a branding opportunity is nonetheless a regrettable decision that drew the hellfire of the always quick-to-pounce Twitterverse.

It all amounted to an first-amendment exercise.

First came the offended responses . . .

There were non sequitur analogies . . .


There was the 'Really?" crowd . . .


There was self-promotional grandstanding . . .

Eventually, there was the inevitable Golf Channel apology . . .

Then came the response to the apology . . .

There was the backlash against the backlash . . .

There were well-meaning people who just straight-up answered the question . . .

And then there was Piers Morgan, who utilized the across-the-pond spelling of "apologize" . . .

Well, that was productive.

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