There probably is a way for the Twitter account of a golf
website to acknowledge the 50th anniversary of Martin Luther King’s
“I Have A Dream” speech without it looking out of place next to all
the golf talk.
I don’t know what that way would be, and I’m not about to
brainstorm it out loud for you, but this probably isn’t it . .
Look, let he who hath not sent out a regrettable tweet cast the
first stone. There is clearly no malice in Golf Channel’s post
— but co-opting the most important speech of the 20th century
as a branding opportunity is nonetheless a regrettable decision
that drew the hellfire of the always quick-to-pounce
It all amounted to an first-amendment exercise.
First came the offended responses . . .
There were non sequitur analogies . . .
I can’t wait to see what the social media geniuses at @GolfChannel come up
with for Holocaust Remembrance Day.