Golf Channel co-opts MLK’s ‘Dream’

There probably is a way for the Twitter account of a golf
website to acknowledge the 50th anniversary of Martin Luther King’s
“I Have A Dream” speech without it looking out of place next to all
the golf talk.

I don’t know what that way would be, and I’m not about to
brainstorm it out loud for you, but this probably isn’t it . .
.

Look, let he who hath not sent out a regrettable tweet cast the
first stone. There is clearly no malice in Golf Channel’s post
— but co-opting the most important speech of the 20th century
as a branding opportunity is nonetheless a regrettable decision
that drew the hellfire of the always quick-to-pounce
Twitterverse.

It all amounted to an first-amendment exercise.

First came the offended responses . . .

There were non sequitur analogies . . .


There was the ‘Really?” crowd
. . .


There was self-promotional grandstanding . . .


Eventually, there was the inevitable Golf Channel apology . .
.

Then came the response to the apology . . .

There was the backlash against the backlash . . .

There were well-meaning people who just straight-up answered the
question . . .

And then there was Piers Morgan, who utilized the
across-the-pond spelling of “apologize” . . .

Well, that was productive.